
DATA COLLECTION
The Future of Graphic Communications
Meet the International Data Consortium (IDC)
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OUR PURPOSE
We are committed to identifying, innovating, and informing best practices regarding data collection in the graphic communications industry. During this project, the IDC is hoping to educate critical stakeholders in the industry on the importance of implementing user engagement in digital design.
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OUR VISION
We are committed to identifying, innovating, and informing best practices regarding data collection in the graphic communications industry. During this project, the IDC is hoping to educate critical stakeholders in the industry on the importance of implementing user engagement in digital design.
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OUR FUTURE
In order to evolve, most printed deliverables should connect with digital interfaces that consumers can engage with. Using the data collected from consumer interactions, we can quantify performance as well as optimize cross media companions. This way we can derive value by developing results driven deliverables.
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